Categorization of Video Clips

Case Study On-Demand video categorization ‘Swink.tv’

How clickworker indexed and tagged thousands of sports videos for Swink.tv

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Case Study On-Demand video categorization ‘Swink.tv’

The Challenge

Swink.tv is an innovative Internet-based video service that cuts sports game films into individual plays, indexes each play and stores them in its database so that sports teams and individuals can share their sports highlights with their teams, friends and fans. Swink.tv turned to clickworker for help analyzing the thousands of American football video clips they received and categorizing them into individual plays.

The Solution

clickworker put their vast network of highly qualified workers to the task viewing video clips, establishing the time each play occurs on each clip and categorizing each play by a number of criteria, such as offense versus defense, over 10 yard runs, touchdowns, punt returns and interceptions. Additionally, clips meeting certain criteria were tagged with player numbers to identify and credit the key players involved. The job was done so effectively that clickworker was hired to provide customized solutions for additional sports, which have their own unique dynamics.

Project Data

Clickworker qualifications: must pass skills-learning and assessments in football knowledge and basic video editing
Video clips reviewed: 4,000
Plays analyzed: 6,500
Average delivery time: 200-300 plays/day
Data transfer: Data exchange via Amazon S3 Storage

Workflow

Client stipulates worker criteria and job scope
Sports videos uploaded to clickworker servers
Plays analyzed and categorized by specific criteria and attributes
Editorial review process
Unsatisfactory results returned to Clickworkers for further review
Satisfactory results compiled and returned to Swink within 72 hours

Benefits

Football expert knowledges
Quick categorization of video clips – even in large quantities
Scalable throughput, flexible workforce
API integration