In order to achieve a high conversion rate in eCommerce, two major challenges must be mastered: all store content must be easily findable via search engines and visitors must be offered an optimal experience. Tagging and categorizing all website content is essential for both goals.
With the help of our crowd, we tag all your website content, such as products, images, texts, PDFs, audio and video files, with appropriate terms. In addition, we categorize your products and offers appropriately in the correct category of your store taxonomy, assign the correct properties to the products, such as color, and evaluate the results of your search function according to their relevance.
We also evaluate existing feedback from users about your store or offers and categorize them (via sentiment analysis), so that you can draw important conclusions for your store.
Tagging and assignment of products, images, texts and videos
In eCommerce, product labeling must be consistent, up-to-date, and accurate to enable relevant product searches and thus a flawless customer experience.
We sort your offers into relevant categories, arrange your products into predefined upper and lower categories and tag all web content with appropriate specifications. This makes your store more attractive for users and for Google & Co. It becomes clearer, well sorted and the search and filter functions are optimized.
Assign your products to categories and tag them with keywords
Keywording of your files like images and videos
For website operators, it is important that users find the desired information or products quickly and easily, and do not leave the site annoyed or frustrated. For this purpose, an optimal search function and searchable content are essential, which quickly lead users to the desired content or product pages.
We support you in optimizing your search engines as well as search functions and make your content searchable by keywords and tags. Our crowd evaluates the search results of your search engines and search functions according to their actual relevance and search intention. With these results, you can optimize the algorithms and perfect the search for your users.
In addition, digital content of your site, such as videos, can be sifted by our Crowd and content can be keyworded. This allows for quick analysis of videos as well as searchability by individual scenes and content.
Do you also want to know what users think about your company, your website and your offers? Then let us categorize and analyze your users’ comments and statements on social media according to the relevant statements. For further insights into how our research services can enhance your understanding of customer feedback, visit our research services page.
Evaluation of search results according to their relevance
Categorization of consumer sentiments from online comments and reviews.
When requesting or commissioning the categorization and tagging service, we require the following basic information from you in order to advise you properly:
We wanted to gather market sentiment and opinions about our newly launched vacuum cleaner as quickly as possible, to avert any possible dissatisfaction with the core product, as well as the extra services we offer. The Clickworkers did an outstanding job and evaluated all of our online feedback very quickly and according to our specifications. Thanks to the analysis data, we were able to act promptly and adapted our product with minor effort, to meet the needs of our customers.
To illustrate our Product Categorization and Tagging solution in action, we have provided a practical case study for your review:
