Everything You Need to Know about eCommerce Product Tagging
Author
Ines Maione
Ines Maione brings a wealth of experience from over 25 years as a Marketing Manager Communications in various industries. The best thing about the job is that it is both business management and creative. And it never gets boring, because with the rapid evolution of the media used and the development of marketing tools, you always have to stay up to date.
Today, more than 2 billion active online buyers are part of the eCommerce space. In fact, sales records in the eCommerce sector are at an all-time high. On a global scale, eCommerce sales crossed $5 trillion in 2021. Experts predict the next few years will bring digital buyers into the fold and drive unprecedented growth in the eCommerce landscape.
In a digital and tech-drive age, eCommerce now revolves around top-notch customer experience, personalization, and automation. And when you combine these elements with product tagging, it gives online retailers more control over their product offerings.
Table of Contents
Product Tagging Basics
Product tagging is all about the integration of keywords into your product catalog. It is an intuitive approach to structuring and organizing your online product inventory. In the past, you may have heard about fashion tags, but now product tagging applies to a broad range of online offerings.
For instance, in the context of fashion, possible product tag options would be a v-neck, sleeveless, full dress, etc. At its core, a product tag points out all the relevant attributes and features of a product that makes it unique from other products in the market.
Remember, products can tie together with various product tag titles. For instance, you can categorize sunglasses by their shape, size, material, color, or brand. The trick is to understand customer preferences and then categorize products to get customers’ attention.
Typically, customers pick up on a product’s tags that lead to a different class of products. Product tagging has become an incredibly useful tactic for online retailers to track and organize products. In fact, product tagging has made it easier for eCommerce businesses to structure and track a wide range of products across stores and warehouses.
Moving to Automatic Product Tagging
Usually, retailers and brands add tags to their product specifications directly. But the manual integration of tags takes a lot of time and effort. The best course of action for eCommerce players is to leverage automation and implement next-gen AI-based tagging to streamline product structuring and tracking.
Fortunately, there is no shortage of auto-tagging AI-powered tools that can support the specific needs of online retailers. The highlight of auto product tagging is that it allows you to add product tags instantly and paints a clear picture of how potential customers would see your products.
Tip:If you’re looking for a new way to tag products, clickworker is the perfect solution. Whether your ecommerce store has thousands of SKUs or just a few hundred, we can tag and track your products for you.
Product Categorization and Tagging
Importance of Tagging Products
In the eCommerce space, product tagging has come a long way. Today, brands from different industries understand the value of product tagging and how it serves as an important metric to increase conversion rate. It is crucial to understand that the conversion rate never stays the same.
Most eCommerce retailers now want to tap into more possibilities of product tagging. For many online retailers, making the most out of product tagging has been a learning curve. Still, eCommerce players are satisfied with the results of product tagging, especially how it accelerates operations.
Many factors can increase or decrease the conversion rate. And one of the best ways to bump up your conversion rate and sustain it is by focusing on product characteristics from the ground up. Gone are the days of manual product tagging that involved more errors than retailers could handle. With auto product tagging, retailers can transform their inventory offerings to customers.
Automated product tagging can help online merchants save valuable time and resources. In all seriousness, auto-tagging has short-term and long-term benefits for online retailers. Today, eCommerce is evolving at a faster pace than most market players want to realize their full potential. And auto product tagging is at the forefront to help eCommerce businesses draw more attention of digital buyers.
By 2023, expect eCommerce sales to reach $6.5 trillion across the world. As more and more people prefer to shop online, retailers and brands want to create a unified and highly accessible digital environment. Shopping journeys are now multi-layered and multi-faceted to fulfill online shoppers’ specific needs.
In the context of eCommerce product tagging, data continues to play a crucial role. After all, product metadata consists of all information about your inventory items. Typically, it includes titles, attributes, images, descriptions, availability, price, variants, and brand names.
And when you include this new information in your product catalog, it becomes easier to showcase, manage, and track products. When you have a long list of products in stock, product tagging allows you to intuitively capture the attention of customers. It is an added convenience that works for consumers and retailers.
What are the Different Elements of Product Tagging?
Today, eCommerce businesses can tap into different elements of product tags to flush out their products. Here are the most common elements of product tagging:
Product Name
The product name represents the original name and signifies the uniqueness of the product.
Product Information
It includes the product’s descriptive information like material, size, type, brand name, description, etc.
Product Price
Putting the price of the product on tags allows shoppers to learn about the product cost immediately. The placement of product prices on tags makes more sense than traditional in-store pricing.
Product SKU
SKU information in a product tag makes it easier to locate any product and allows eCommerce businesses to track the actual location of their products.
Product Barcode
Barcodes make tracking products easier and are an integral part of the order fulfillment process. A product tag paired with a barcode allows online retailers to keep an eye on their available stock.
In hindsight, product tagging revolves around product names, product information, SKU numbers, and trackable barcodes.
How to Optimize eCommerce Product Tagging for Improved Visibility, Discovery, and Conversions
Often, eCommerce businesses are surprised to learn how simple the product tagging process has become in 2022. And when eCommerce businesses use an AI-powered auto-tagging tool, product tagging becomes more straightforward and efficient. If you want to optimize your eCommerce product tagging, opt for a dedicated auto-tagging solution to increase conversions, discovery, and visibility.
When it comes to product tagging and conversion rates, most eCommerce businesses can connect the dots. For starters, product tagging has a direct connection with conversion rates. But many online brands and retailers get caught in the plethora of strategies to boost the conversion rate.
Once you focus on the quintessential strategies to increase conversion rate, you’re bound to notice auto product tagging for eCommerce operations. When eCommerce businesses fail to tag their products, all social media efforts, A/B testing, and discount offers fall apart. To keep customers on your website, you have to be precise and use auto product tagging to organize, structure, and track the entire product catalog in real-time.
What are the Benefits of Product Tagging for eCommerce Businesses?
Product tagging is a great way for eCommerce business owners to make their site easier to navigate and target specific audiences. So what are the benefits of product tagging for your business? Here’s a list:
Organized Products
Keeping an online product inventory organized is the highlight of product tagging for eCommerce businesses. Through product tags, online stores can easily differentiate between numerous products.
Trackable Products
Auto-tagging supports more features and allows online stores to make their products highly trackable. For instance, online stores can use barcodes to track products and cut out manual tracking of products.
Accurate Search Results
Getting insightful product metadata and pairing it with product tagging sets online retailers and brands on the right path. Through product tags, online stores can better connect with shoppers. The idea is to put forward products that potential shoppers are looking for in the first place.
Improved Efficiency
Automated auto product tagging helps retailers save resources and time and minimize human errors.
Personalized Experiences
With an AI-based auto-tagging tool, online stores can display more accurate product information and recommendations. Personalized experiences require an in-depth understanding of your product details to draw shoppers’ attention toward specific items.
Marketing Tool
It may come as a surprise, but online stores can use product tags as an effective marketing tool. You can integrate branded taglines or slogans to help consumers learn more about your offerings.
Optimized Product Catalogue
Ai-powered and dedicated product tags help eCommerce businesses optimize their product catalog. And this, in turn, allows you to focus on products that are selling quicker than others. Once your predictive capacity improves, online merchants can make more calculated and informed business decisions like controlling production and reducing waste.
Product Tagging and the Customer Experience
Like increased conversion rate, product tagging improves customer experience. With Ai-powered product tagging, online stores can increase the chances of online buyers engaging with the product and ensuring a positive customer experience.
Auto product tagging improves the discoverability of your products. Once online stores and brands instill a clear idea of their offerings to customers – customers would get more interested in the products. Auto product tagging is also an effective way to earn long-term customer loyalty.
Mostly, product tagging creates satisfied customers and attracts like-minded online shoppers through word-of-mouth marketing. Remember, it takes flawless product discovery and user experience to understand the product message and benefits. In the end, customers want to develop a positive impression of your brand, and auto product tagging helps online stores stay on the right track.
Learn to Make the Most Out of Product Tags
In 2022, eCommerce businesses can leverage automated AI-based product tagging tools to take product tags to the next level. Once online retailers improve their understanding of how product tagging work, it becomes easier to reap more benefits.
With an AI-powered auto-tagging tool, eCommerce businesses can improve their visual accuracy to almost human levels. With an automated auto product tagging tool, online stores can break down different elements of their product image, tags, and classification.
As a retailer, if you want to harness the full potential of product tagging, move away from manual tagging and embrace AI-powered auto-tagging to streamline the entire product catalog management process. It will create opportunities for online stores to get new insights and personalize product tags.
What are the Common Challenges of Product Tagging for eCommerce?
Product tagging involves a lot of short-term and long-term benefits for eCommerce businesses. But as new tech trends and innovations come to light, online retailers and brands face more challenges.
Difficult to Scale
Product tags are difficult to scale when you’re dealing with thousands of products. And product tagging gets even more tricky when your third-party vendors and partners manually tag products. Overlap of product tags has also become common, forcing online retailers to make immediate changes and probably take a hit on their inventory.
Expensive
When SKU information spirals out of control, eCommerce businesses have to hire new staff to keep up with the product tagging and ensure a seamless tagging process. Without additional support from the staff, it slows down the ability of online stores to make products available in the market. And brands that decide not to spend on product tagging tools end up impacting their seasonal sales.
Inconsistent
Product tags are often incomplete and inconsistent. It takes perfect synchronization of product categories, styles, attributes, and models across multiple sources to maintain consistency. Online retailers and brands need a lot of effort to organize a flawless product catalog.
What are the Best Practices for eCommerce Product Tagging?
The product page is the first impression the customer gets of your company. If you want to influence this impression positively, you need to know what makes a reasonable product tag.
Below, we’ll share some e-commerce product tag best practices that will help you make your online experience more enjoyable and engaging for your customer
Accelerate Product Placement Process
Onboarding thousands of products is a labor-intensive activity, and automatic product tagging accelerates the product placement process for eCommerce businesses. Today, online store owners can automatically designate and use high-quality product tags and update catalogs in a few minutes.
Automated Product Tagging
Manual tagging feels more like manual typing. Recently, eCommerce businesses have started to implement AI-powered automated product tagging solutions to make product tagging efficient and accurate.
Improve Customer Journey and Experience
As far as web browsing goes – automated product catalogs help eCommerce businesses create initial touchpoints for shoppers. With high-quality tags and attractive product descriptions, online merchants improve shopper experience, which improves conversion rate.
Improve Visual Content
Automated product tagging supports the overall content workflow by improving the visual attributes of the products. Today, eCommerce businesses have the opportunity to use AI solutions for faster image recognition and deep learning capabilities. And when online stores add a diverse range of tags – AI makes it easier to spot the difference on the basis of visual attributes.
How Can You Troubleshoot eCommerce Product Tagging Issues?
You can resolve common product tagging using AI tools. AI may still be in its infancy, but it has evolved enough to improve product tagging efforts. With an AI-based auto-tagging tool, you can avoid most tagging pitfalls and make product categorization and tracking accurate and simple.
With auto-tagging, online retailers can increase product searchability and SEO value. It also allows eCommerce businesses to add more attributes and process visuals. And this makes catalog management more efficient.
Make Product Tagging Part of Your eCommerce Marketing Strategy
When it comes to eCommerce marketing, product tagging is usually not the first thing retailers think about. But in the last two years – many brands and retailers have started prioritizing auto product tagging. Besides, anything that can boost and stabilize conversion rate deserves attention from online retailers.
Leveraging automated and personalized product tagging improves your eCommerce strategy. Product tagging can improve your quarterly sales and help you build more solid product offerings. Online retailers that continue to operate in a highly competitive and saturated eCommerce space understand the importance of words related to the product catalog.
The right words at the right time can ensure the success of your product line. As a retailer, it is vital to realize and recognize that auto product tagging can speed up the success of your online store. For eCommerce businesses, product tagging has become a new standard to display products categorically.
Final Thoughts
Each eCommerce business can use product tags in more than one way. If you’re running an online store, it makes sense to use product tags to ensure your product items are automatically structured and easily trackable to render a great customer experience.
In retrospect, image-based spotting through tagging technology will continue to play an important role in the product catalog management process. With automated processes, online stores can structure products better and improve product discovery on search engines. Ultimately, a well-defined and labeled product inventory can help online stores save costs and increase product data quality.
FAQs on eCommerce Product Tagging
What is an example of a product tagging in eCommerce?
An example of a product tagging in eCommerce would be to tag products with the relevant keywords so that they appear in search results when users search for those keywords. This helps improve the visibility of the product and can lead to more sales.
Why is product tagging important?
Tagging your product photos with keywords is important for several reasons: it helps potential customers find your products when they search for specific terms on your site or on external sites like Google and Amazon, and it allows you to track which keywords are most effective in driving traffic to your site.
Can Crowdsourcing be used for product tagging?
Yes, crowdsourcing can be used for product tagging. This involves using a group of people to label or categorize products, which can be helpful in organizing a large inventory. This can be done through online crowdsourcing platforms like clickworker, and is a quick and efficient way to get products tagged.
