The Art of Storytelling – How to level up your digital marketing and business

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Storytelling is a powerful tool you can use to level up your digital marketing. When done well, stories are compelling and captivating that they compel the reader to share them with others in order to go deeper into the story’s world. This competitive advantage allows businesses of all sizes and industries like online marketing agencies or app development companies, as well as any company looking for ways to connect with their customers better using storytelling.

Amazon SEO: How to Optimize Your Product Listings for Better Rankings

Amazon SEO is an incredibly complex niche that requires a deep understanding of the Amazon marketplace and its processes. This article will provide an overview on how you can optimize your product listings with low costs and quick turnaround times to increase organic rankings when Amazon’s algorithm is expected to change.

Amazon search has outstripped Google when it comes to product search. Customer reviews and other information regarding the article requested are mainly searched for on Amazon. And anyone who wants to sell on the Internet cannot ignore Amazon.

Create an Effective Social Media Marketing Strategy

Forget what you think is good and bad, social media is a mass-marketing tool. Appealing to the masses has never been easy but with the power of technology at our fingertips it’s time for businesses to take notice. Increasingly consumers are viewing digital marketing as an effective way to make their voice heard, which means that brands need to adapt quickly or risk losing customers forever. What are some of the most important social media marketing tips?

Travel Texts, Destination Texts, Travel Descriptions: The Ultimate Guide

When you look out the window and see gray skies, and temperatures have been near zero for weeks on end then you know that the time has come to plan your next vacation. Many people use travel portals before booking their trip, or inform themselves about possible travel destinations in travel blogs. An important part of the pages are descriptions of destinations and travel texts. They provide the reader with background information, practical tips and get him in the mood for a holiday as well as offering good decision guidance.

However, destination texts are just as varied as the destinations. In addition to descriptions of individual countries, their regions or popular cities, local restaurants and trendy bars, shopping facilities and leisure activities as well as tourist attractions, insider tips and descriptions of excursions can be of interest to the reader. Emotional travel reports published in magazines also belong in this category.

How Product Data makes the difference in E-Commerce

What used to be oil is now data. More and better product information provides the basis for commercial success – especially in e-commerce. It’s all about using intelligently prepared data to attract customers to your own website, offer them a unique shopping experience, and ultimately bring them to conversion. Solid, consistent and up-to-date product information is the basis for this.

5 Ways to Integrate AI in Your eCommerce Shop

The still-ongoing pandemic has pushed many people towards online shopping permanently. And this gave a staggering rise to the ecommerce industry. During the pandemic, there has been a 50% growth in the ecommerce market.

And, as more and more people opt for ecommerce businesses over conventional retail, it is becoming important to integrate artificial intelligence (AI) for efficiency. Taking such a step can prove beneficial for many reasons; driving customer engagement, detecting fraud, retaining customers, and enhancing the shopping experience.

Big players are already deploying AI, and here are five ways you can start leveraging it to grow your ecommerce business.

The Future of Marketing is AI

With the rapid adoption of intelligent technology, marketers now have access to a wealth of data-driven insights that were previously unimaginable. These platforms help them to better understand their target audiences while also relieving the workload on team members so they can focus more time on converting customers into raving fans! It’s hard to imagine a company function that could benefit more from artificial intelligence than marketing (AI Marketing).

Its core activities include understanding customer needs, matching those up with products and services available on the marketplace, and persuading people to buy what you’re selling.

Stemming, Stop Words and SEO

House or houses, the house or just house – how do these small differences affect SEO? Stemming and stop words have been a controversial topic for search engine optimization for years. Is it worth paying attention to these nuances? Or are inflections, prepositions and articles irrelevant for a successful ranking on Google?

SEO keywords: dead or alive?

Content, search intent, user experience, differentiated user signals, and artificial intelligence (AI) — Google’s ranking criteria are becoming increasingly complex. So where does that leave keywords? Have the keywords in the text outlived their usefulness as ranking factors? The relevance of keywords for search engine optimization has changed. Online copywriters are now facing new challenges.

Concept Testing: Ideas on the test bench

How good or bad is an idea? Concept Testing provides meaningful data on the prospects for success even prior to the development of new products and marketing campaigns. Concept Testing prevents failures from the very beginning.

Why Concept Testing?

Whether a traditional advertising campaign or online marketing with content strategy and search engine optimization, every project carries risks. The risk of a flop is costly. It therefore makes sense to test the real prospects of a product launch or campaign at an early stage. This is where concept testing comes into play. It tests the basic project idea.