Online reputation – Maintaining a positive image on the Internet

Online reputation – Your Internet reputation is very important – it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses.

Search engine optimization: These 8 SEO plug-ins for chrome can help

In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.

Redirects and SEO

A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.

A Snapshot of AI, Machine Learning, and Deep Learning

Real-world examples, prominent use cases, and AI’s (artificial intelligence) potential

The industrialized world is full of machines that outdo humans in strength and speed. Cranes lift steel beams to towering heights, car engines send passengers flying down the road at impossible speeds, and tree shredders pulverize entire pine trunks in a snap. Such inventions replicate and vastly outperform humans at tasks requiring physical exertion. They possess “artificial brawn”.

What then is artificial intelligence?

At a first pass, we can think of AI as a machine (i.e., a computer) replicating human cognitive tasks. A calculator, for example, embodies basic AI to do a job for which humans must use their brains: math. While definitions of “artificial intelligence” abound, Peter Norvig and Stuart Russell, forefathers of the discipline, explain it well when talking about “rational agents”. A rational agent, they say, “acts so as to achieve the best outcome or, when there is uncertainty, the best expected outcome”. Most explorations into AI fit the “rational agent” description in some way. An exemplary case of AI application in developing rational agents is in the realm of face recognition software, where training data plays a critical role. For insight on how training data influences the effectiveness of such technology, you might find this case study on training data for face recognition software highly informative.

Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

Image annotation and artificial intelligence

Everyone has heard something about artificial intelligence. However, the term image annotation is less common. Image annotation describes the classification of information that is of relevance to an image. Recognizing the content of images is an important factor for many automatized processes. In order for machines to capture the meaning and individual components of images, artificial intelligence is required, in which a human-like analysis of images is simulated. To achieve this, countless training data in terms of human input are required.

11 Types of Website Content

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of types of website content, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

Cryptocurrency: A means of payment for your Internet business?

Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.

Crowdsourcing from its beginnings to the present

Crowdsourcing has its origins in the early 21st century. Wrong! You don’t believe it? We did some research regarding the beginnings of crowdsourcing and came across some fascinating information, which we want to share with you.

Customer Journey Map – How to know and accompany your customer’s journey

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.