SEO Content – Text optimization by text expansion or re-writing?
When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.
Read moreCustomer Insight Management – Meaning, Challenges and Opportunities
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Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For that reason there are people who have specialized in just this sort of task – obtaining and assessing customer information – the so-called customer insight manager.
In this blog post we take a closer look at the challenges and opportunities of customer insight management.
Define Your Own Crowd with the Building of Teams
In our marketplace you can build any number of Clickworker teams for yourself, which can then either be chosen or excluded during the job creation process.
Reasons to create Teams
Usage of Expert Teams
Work Teams
Logically a team of Clickworkers can be put together whose previous work you have been especially pleased with. This allows you to direct the work upcoming jobs specifically to the Clickworkers on your expert team. In this way you can better guide the results and help align them with your expectations.
clickworker Survey Service – New Features and Integrated Survey Tool
At the beginning of the year we developed a new self-service “Surveys” offering for you. Since then we have received a lot of positive responses, and are pleased with the high usage rate of the service. We also received some customer requests regarding an even faster, as well as more individual execution of your surveys. We took these to heart and now, together with some ideas of our own, have implemented an advanced version of the “Surveys” service.
Read moreUse of images and videos on websites
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.
Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. For those focused on enhancing their media’s impact, services like image and video tagging can prove invaluable. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.
Creating Online Lexica and Online Glossaries
Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossary texts can provide relief where internet surfers or media users are in danger of getting lost in the jungle of foreign words and digital tech jargon.
Online lexica and glossaries simply and concisely explain a subject’s complicated terms and in this way make the issue being discussed understandable for a wider audience. Online lexica, as a separate electronic database, provide the user systematically organized, general or specialized information that is as comprehensive as possible. On the other hand, online glossary texts are attachments (so-called addendums) to a blog or website, that further define the central technical terms used in the article by providing synonyms, translations or explanatory sentences.
Today’s printed or digital glossaries consist of lists of terms and their explanations, usually arranged in alphabetical order. Their origin goes back to antiquity where it was common to use marginal notes (so-called glosses) to facilitate the reading of written works. The most well-known online lexicon, available in various language versions, is offered by the free-licensed encyclopedia Wikipedia, which is compiled by many co-authors.
What makes a good fashion text? A short guide
Anyone who is online comes across product descriptions. Online fashion shops not only rely on great pictures but also on the powers of persuasion of talented writers to present their items in the proper light. The everyday tasks of many of our Clickworkers involve writing product descriptions or category texts because clients need more than just a great picture. They also need an appealing text to know what makes a piece of clothing so special.Crowdsourcing in tourism
As a whole, the United States, China and Germany are the major travel nations. But many other countries have followed suit with regard to tourism. Worldwide, spending for travel services has been on the increase for years. The tourism industry is obviously delighted! However, the pleasure is even greater when the use of crowdsourcing provides the tourism industry with effective support to handle increased and new challenges. We want to present a few practical project examples.
From old to new – the new Clickworker profile
Things are really moving at clickworker! Since the Clickworker profile is getting a bit old, we decided to renew everything. And now we proudly present the new Clickworker Profile. But don’t worry – this only affects the User Profile – Workplace, Work History etc. all remain unchanged.
Read moreShow us your skills! Qualify for Clickworker jobs with certificates
For the main part, being a Clickworker is about writing creative texts. There are plenty of tasks waiting to be processed. Clickworkers with sufficient writing experience can soon qualify as correctors. This qualification enables them to access and process more tasks.
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