8 Tips for more participants in online surveys

The more participants take part in an online survey, the more representative the results are. And if a survey has an additional marketing objective, the number of completed questionnaires also increases sales. But how can you attract as many respondents as possible for online surveys? These 8 tips will help you.

AI Data Set creation, labeling and verification, and its importance for Machine Learning & Artificial Intelligence (AI)

Data scientists continue to work tirelessly to try and replicate human intelligence through the algorithms they create.
Neural networks are systems with autonomous or intelligent behavior. They are able to perform tasks and solve problems independently (so-called artificial intelligence / AI). Before that, the neural algorithms have to be trained using sample data. AI systems learn from these data and can generalize them and apply what has been learned to new tasks.
The more accurate and extensive the amount of AI training data is, the better the first results of AI systems are.

Types and Importance of AI Training Data

1997 was a pivotal year in the world of Artificial Intelligence (AI) as it was the first time a machine managed to defeat a world champion in chess. Deep Blue was an IBM Supercomputer and, after losing to Garry Kasparov 4-2 in 1996, had learned and improved and came back to defeat him in 1997 after a hard-fought battle.

Machine learning (ML) and AI use complicated algorithms to learn and process information. These algorithms mimic the human brain, and just like a human child learns, they can also be taught through data and experience.

Digital Market Research: Simply Getting Marketing Data from the Internet?

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

5 proven Sales Tips for POS

The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.

How to generate backlinks and improve your ranking – 13 tips

In the early days of the internet, backlinks, along with keywords, were a foolproof strategy to rank high on Google. Decades later, many other factors have come into play. However, backlinks remain SEO-relevant. What are backlinks? How important are they for Google ranking today? And how can backlinks be generated? We’ve compiled the best methods.

Text classification – areas of application on the Internet

There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?

Realistic training data for machine learning

Data are the foundation for training algorithms. The more realistic the data, the better the results. This is because artificial intelligence is based on precise and reliable information for training its algorithms. This is obvious but it is often overlooked. The training data are realistic when they reflect the data that the AI system gathers in real operation. Unrealistic data sets prevent machine learning and lead to expensive false interpretations.

What Should We Write About in Our Blog? 25 Ideas for Text Content

Are you familiar with this problem? At first you start writing your blog with a lot of zeal. But after a few months you run out of ideas. It seems like everything has already been written about. We’ll show you 25 ways to consistently generate new copy content without repeating yourself.

What is the Value for Your Customer? – Defining and Demonstrating Customer Benefit

You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.