Search engine optimization: These 8 SEO plug-ins for chrome can help
In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.
Read moreRedirects and SEO
A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.
Read moreA Snapshot of AI, Machine Learning, and Deep Learning
Real-world examples, prominent use cases, and AI’s (artificial intelligence) potential
The industrialized world is full of machines that outdo humans in strength and speed. Cranes lift steel beams to towering heights, car engines send passengers flying down the road at impossible speeds, and tree shredders pulverize entire pine trunks in a snap. Such inventions replicate and vastly outperform humans at tasks requiring physical exertion. They possess “artificial brawn”.
What then is artificial intelligence?
At a first pass, we can think of AI as a machine (i.e., a computer) replicating human cognitive tasks. A calculator, for example, embodies basic AI to do a job for which humans must use their brains: math. While definitions of “artificial intelligence” abound, Peter Norvig and Stuart Russell, forefathers of the discipline, explain it well when talking about “rational agents”. A rational agent, they say, “acts so as to achieve the best outcome or, when there is uncertainty, the best expected outcome”. Most explorations into AI fit the “rational agent” description in some way. An exemplary case of AI application in developing rational agents is in the realm of face recognition software, where training data plays a critical role. For insight on how training data influences the effectiveness of such technology, you might find this case study on training data for face recognition software highly informative.
Read moreDeliberately Direct Your User’s Gaze: 11 Design Tips for Your Website
Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.
Read moreImage annotation and artificial intelligence
Everyone has heard something about artificial intelligence. However, the term image annotation is less common. Image annotation describes the classification of information that is of relevance to an image. Recognizing the content of images is an important factor for many automatized processes. In order for machines to capture the meaning and individual components of images, artificial intelligence is required, in which a human-like analysis of images is simulated. To achieve this, countless training data in terms of human input are required.
Read more11 Types of Website Content
No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of types of website content, and we would like to briefly introduce the 11 most important ones.
In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!
Read moreCryptocurrency: A means of payment for your Internet business?
Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.
Read moreCustomer Journey Map – How to know and accompany your customer’s journey
Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.
Read moreGetting rid of errors – How to correct your texts quickly and effectively
Most people react negatively to texts that contain mistakes. A text that contains errors throws a bad light on the quality of the services and products the company offers. You must therefore do everything possible to avoid errors. The following are a few tips to help prevent “error blindness”. We are also including typical spelling mistakes, comma tips and a few helpful spelling tools.
Content:
- Part 1: Spotting careless mistakes and typing errors
- Part 2: Typical spelling and comma errors
- Part 3: Helpful correction tools and general tips
SEO Content – Text optimization by text expansion or re-writing?
When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.
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