Display Audits

Crowdsourcing For Retail And Store Audits
Are your products being presented in the best possible way? Gain peace of mind by letting us perform efficient display audits for you. Using our global crowd and an app, we collect and analyze all the data you need to control and optimize your PoS activities and gain customer insights – quickly and comprehensively.

Get in touch with us! +1 (212) 878-6686 +49 201 95971830

Benefits of Store Checks via clickworker

Why A Display Audit Is Worth It

Understanding the effectiveness of your in-store displays is key to maximizing visibility, brand impact, and sales performance. Here are five reasons why a display audit benefits your company:

Gain Store-Level Insights & Reliable Market Data
Verify Compliance & Execution of Retailer Agreements
Evaluate Performance Optimization
Measure ROI on Display Investment

Ready to improve your visibility and brand presence with clickworker? Here are five reasons to opt for clickworker as your partner for display audits:

Speed – Over 6 million Clickworkers are ready to participate in your store audit.
API Integration – Direct incorporation of retail audit data into your system.
Personal Support – Contact our Managed Service
Cost Effectiveness – Efficient execution of store audits via crowdsourcing.
Size – We perform display audits on regional, national and international level.

What Our Customers Say

Assigning clickworker with the documentation and analysis of our product placements is the most efficient way for us to control our PoS actions. Store Checks by our field staff were not as comprehensive, fast, and cost-effective.

Case Study on Store Checks

To illustrate our solution Store Checks, here is a practical case study.

Collection and Evaluation of In-Store Data on Inventories and Shelf Placements

Our Store Check Services & Project Workflow – Brochure

Our “Store Checks & Customer Insights” brochure provides detailed information about our service and outlines the workflow of a store check project – from defining requirements to final analysis.

PoS Checks

Store Checks, Photo Documentation from PoS and Analyses

Display Audits – Photo Capture, Documentation and Analysis

With the help of our crowd, we provide you with all the important information on your in-store visibility. We enable you to control, manage and optimize your PoS activities.

More than 6 million Clickworkers are ready to inspect and photograph the presentation of your products and the execution of your PoS promotions. If required, we can also evaluate and analyze the data collected during the display audit.

PoS Check of Shelf Placements and Availability

Control Shelf Placement And Availability

Discover:

where your products are located on the shelves in the retail area
which shelf levels your products are on
how many of your products are available
how your competitors’ products are positioned

Promotion Check – Control of Marketing Materials and Campaigns

Monitor and document:

the use of your marketing materials.
the execution of promotions such as
- promotional stands,
- ceiling hangers,
- samples,
- product videos,
- promotional prices,
- promotional stands, etc.

Analysis / Evaluation of the Documentation and Reporting

Analysis & Evaluation of Documentation

Photographs taken during the display audit are tagged with electronic image markers.
A workflow-based system extracts the required data from the images.
We analyze the data according to the KPIs you specify.
We provide you with an Excel file of the analysis and all the data obtained.

Upon request, we can set up a customized dashboard and reports in your online account on clickworker.com.

Ready to see your products on display?

Retail and Store Audit Overview

Our services für retail and store audit services are used across a range of sectors to gain valuable insight. Key components of our display audits include:

Product Placement Verification: Ensuring products are positioned according to agreed guidelines.
Shelf and Availability Monitoring: Assessing stock levels and ensuring optimal product presence.
Merchandising Audits: Verifying the implementation of marketing campaigns, displays, and discount promotions.
Pricing and Competitive Analysis: Collecting and comparing pricing structures within the competitive landscape.
Mystery Checks: Evaluating service quality and the customer experience from a consumer’s perspective.
Brand and Retail Compliance: Ensuring that retail locations adhere to corporate identity and brand guidelines.
Customer Satisfaction Measurement: Gathering feedback from real customers on service quality and product offerings.

Find out more about our clickworker App and how it enhances your retail audit

Make Clickworkers Your Retail Audit Company

The Clickworker App, available for Android and iOS, allows the crowd to act on your behalf for store audits – with various options for documenting your in-store visibility through pictures, descriptions, ratings or filling out multiple choice questions.

Select a Job from the List or…

Display Nearby PoS Check Tasks

Collect Data at PoS and Submit

Through the app, our Clickworkers can easily and quickly find the nearest location for such tasks. This allows them to visit stores without much effort and complete the tasks you need, such as photographing shelves and promotional stands or conducting Mystery Shopping.

Download Clickworker App from AppStore

Download Clickworker App from PlayStore

Getting started with your retail audit

1 Contact our Managed Service and discuss your requirements and project specifications.

2 We set up the project for you on our clickworker app and recruite Clickworkers.

3 The Clickworkers go into action and collect data for your display audit

4 After an optional internal quality control on our part, the results are sent to your platform.

Still got questions?
Find out more in our PoS ANALYSIS & CUSTOMER INSIGHTS brochure.

Download brochure

Display Audits – FAQ

What Is a Display Audit?

A Store Check is a method by which a person visits a store and uses a checklist to assess the situation there, checking hard facts such as adherence to corporate identity, appearance, product presentation, and other aspects.

Why Are Display Audits Important?

Display audits offer objective insight into the presentation and operational climate of a business, adherence to agreements with manufacturers, and help to optimize the customer experience.
Display audits are especially useful for manufacturers who have agreed on certain product presentations with retailers to control adherence to these agreements.

What Aspects Are Checked during a Display Audit?

Aspects that can be checked in a display audit include adherence to corporate identity, appearance at the point of sale, product presentation, signage, pricing, stocking, cleanliness, lighting, room temperature, staff numbers, and service quality.

How can Crowdsourcing be Used as a Store Audit Company?

Crowdsourcing allows a large number of individuals to be recruited to carry out store checks in various stores. This can lead to broader geographical coverage and a variety of perspectives. Participants, often regular customers, use mobile apps or online platforms to share their observations and ratings. This approach can be cost-effective and enables timely and extensive data for the analysis of store operations and customer experience.

What Project Specifications are Required before the Start of a Retail Audit?

In order to provide you with the best possible service in relation to all work carried out as part of our retail audit, we require the following information:

What type of information should we gather and verify for the retail audit?
How many PoS should be visited?
What geographical area should the Store Checks be carried out in?
What form should the store checks take?
Is mystery shopping also required?
What form should the documentation take?
(Photos, short written documentation, ratings, answers to questions in the form of a survey)
Should the data collected be evaluated and analyzed?
What are the quality requirements?
Is API integration required?

Further Services To Complement Your In Store Audit

Mystery Checks

Need customers in disguise? Order Mystery Checks with the crowd.

Explore Mystery Checks

Surveys

Looking for insights from the audience for your products? Find out directly from potential customers.

Explore Survey Services

Image & Video Tagging

Need support for your internal organization? Check out our categorization service.

Explore Product Categorization